Brief by Allen Best
Marketing – February 2008 – Colorado Central Magazine
If your town were a piece of furniture, what kind would it be?
That was the question posed to 100 people in Crested Butte -local residents and business owners, plus visitors -as part of a branding study being conducted by the ski area operator. The general opinion was that Crested Butte is a hardwood-and-iron bench, same as Telluride.
As for Aspen, those surveyed see it as a fancy, futuristic, over-the-top chair. Steamboat is an average sofa.
The Crested Butte News also notes that those polled asked what they wanted Crested Butte to become. The majority answer was a middle-level Casio watch, rugged, with stainless steel, but not too expensive.
